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  • Attractions & Tourism


    To enhance the economic welfare of the Pima County citizens and businesses by collaborating on tourism related community efforts.

    About Attractions & Tourism

    The Pima County Department of Attractions & Tourism works closely with other Pima County Departments and Visit Tucson, our Destination Marketing Organization, to enhance the economic welfare of Pima County citizens and businesses by collaborating on tourism related efforts.

    The Attractions & Tourism Department manages the contracts of Pima County properties including Ajo Community Golf Course, Arizona-Sonoran Desert Museum, Colossal Cave Mountain Park, Crooked Tree Golf Course, MC Motorsports Park, Musselman Honda Circuit, Old Tucson, Pima Air and Space Museum, Pima County Fairgrounds, Rillito Park Racetrack, Southwestern International Raceway, Titan Missile Museum and the Tucson Speedway. In addition, the department offers marketing support to festivals, sporting events and conferences held throughout Pima County. Attractions and Tourism partners with many other outside organizations to market special events, target destination travel groups and support community organizations focused on tourism and increased residential use of our parks and open spaces.

    Attractions & Tourism is also the home of The Loop Store offering biking jerseys, running shirts, t-shirts, hats and more for sale to celebrate the 131-mile multiuse pathway that connects our community.

    Funding Sources

    The department and its programs are funded by both public and private funds in partnership with its community outside agencies, the city of Tucson, Southern Arizona Attractions Alliance, Arizona Office of Tourism, Arizona Department of Commerce and Visit Tucson.


    The Attractions and Tourism Department is part of Pima County’s Community and Economic Development.

    The department of Attractions and Tourism act as primary liaison with the business, academic and tourism community to enhance the economic well being of the region. It provides business development, marketing, training and revenue enhancement programs to Pima County’s leased asset partners (i.e. Arizona-Sonora Desert Museum, Old Tucson, Colossal Cave Mountain Park, Pima Air and Space Museum, Pima County Fairgrounds, and more.)

    Public Notices

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    Attractions and Tourism

    Diane Frisch, Director
    130 W. Congress Street., Suite 505
    Tucson, AZ 85701

    (520) 724-7355

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