Mission
To enhance the economic welfare of the Pima County citizens and businesses by collaborating on tourism related community efforts.
About Attractions & Tourism
The Pima County Department of Attractions & Tourism works closely with other Pima County Departments and Visit Tucson, our Destination Marketing Organization, to enhance the economic welfare of Pima County citizens and businesses by collaborating on tourism related efforts. We're housed in the Historic Courthouse, which also is home to the Southern Arizona Heritage and Visitors Center.
The Attractions & Tourism Department manages the contracts of Pima County properties including Ajo Community Golf Course, Arizona-Sonora Desert Museum, Colossal Cave Mountain Park, MC Motorsports Park, Musselman Honda Circuit, Old Tucson, Pima Air and Space Museum, Pima County Fairgrounds, Southwestern International Raceway, Titan Missile Museum and the Tucson Speedway. In addition, the department offers marketing support to festivals, sporting events and conferences held throughout Pima County. Attractions and Tourism partners with many other outside organizations to market special events, target destination travel groups and support community organizations focused on tourism and increased residential use of our parks and open spaces.
Attractions & Tourism is also the home of The Loop Store offering biking jerseys, running shirts, t-shirts, hats and more for sale to celebrate the 131-mile multiuse pathway that connects our community.