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  • Attractions & Tourism


    To enhance the economic welfare of the Pima County citizens and businesses by collaborating on tourism related community efforts.

    About Attractions & Tourism

    The Pima County Department of Attractions & Tourism works closely with other Pima County Departments and Visit Tucson, our Destination Marketing Organization, to enhance the economic welfare of Pima County citizens and businesses by collaborating on tourism related efforts. We're housed in the Historic Courthouse, which also is home to the Southern Arizona Heritage and Visitors Center.

    The Attractions & Tourism Department manages the contracts of Pima County properties including Ajo Community Golf Course, Arizona-Sonora Desert Museum, Colossal Cave Mountain Park, MC Motorsports Park, Musselman Honda Circuit, Old Tucson, Pima Air and Space Museum, Pima County Fairgrounds, Southwestern International Raceway, Titan Missile Museum and the Tucson Speedway. In addition, the department offers marketing support to festivals, sporting events and conferences held throughout Pima County. Attractions and Tourism partners with many other outside organizations to market special events, target destination travel groups and support community organizations focused on tourism and increased residential use of our parks and open spaces.

    Attractions & Tourism is also the home of The Loop Store offering biking jerseys, running shirts, t-shirts, hats and more for sale to celebrate the 131-mile multiuse pathway that connects our community.

    Outside Agency Program

    Old Tucson Taskforce

    We have created a Task Force to review suggestions for the repurposing of Old Tucson and developing the parameters for solicitation of a new operator for the site. 

    If you have comments or feedback to share regarding the future of Old Tucson, please email your comments and suggestions to OldTucsonFeedback@pima.gov 

    Task Force Members

    • Jan Lesher, Chief Deputy County Administrator Pima County

    • Carmine DeBonis, Deputy County Administrator Pima County

    • Diane Frisch, Pima County Attractions & Tourism Director – Task Force Chair

    • Nancy Cole, Pima County Architect Capital Program Office

    • Chris Cawein, Pima County Director Natural Resources, Parks and Recreation

    • Brent DeRaad, CEO Visit Tucson

    • Craig Ivanyi, Executive Director, Arizona Sonora Desert Museum

    • Scott Dyke, Western Writer, Historian

    • Kirk Blondeaux, Former Old Tucson employee –current Pima County Employee at Old Tucson

    • Daryl Mallett, Chair Arizona Film Expo

    • Reenie Ochoa, Pima County Kino Stadium District Director

    • Matt Sage, Pima County Procurement Officer

    • Jeff Teplitsky, Pima County Director Real Property

    • Terri Spencer, Director Pima County Procurement
    The Task Force held its first meeting Oct. 13 to discuss initial ideas and to learn the requirements for proceeding with soliciting qualifications and bids from prospective new operators. You can view a video of the digital meeting below. 

    Task Force Meeting Videos

    County Administrator Memos


    • There are no RFPs open at this time.



    The Attractions and Tourism Department is part of Pima County’s Community and Economic Development.

    The department of Attractions and Tourism act as primary liaison with the business, academic and tourism community to enhance the economic well being of the region. It provides business development, marketing, training and revenue enhancement programs to Pima County’s leased asset partners (i.e. Arizona-Sonora Desert Museum, Old Tucson, Colossal Cave Mountain Park, Pima Air and Space Museum, Pima County Fairgrounds, and more.)

    Public Notices

    Notice of Lease

    • There are no current notices of lease at this time.
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    Attractions and Tourism

    Diane Frisch, Director
    115 N. Church Avenue, Suite 221
    Tucson, AZ 85701

    (520) 724-7355

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