Tucson, AZ – With warm days and mild nights, April is the 
perfect month to be outside in the Old Pueblo. Just in time, Bike Fest – the region’s month-long celebration of “life on two wheels” – begins today, April 1st, providing dozens of diverse opportunities to enjoy riding a bike for utility, for fun, to socialize, to breathe clean air, and to enjoy springtime here in the Sonoran desert.
This year, Bike Fest includes over 60 community events, like the ever-popular Cyclovia Tucson, El Grupo Bicycle Scavenger Hunt, a Bike-In Movie Series, as well as brand new events like a Circus Parade Bike Ride, a Family-Friendly Bike Campout, and an ApROLL Bike & Walk to School Challenge for K-8 students anywhere in Pima County. A full list of events can be found at Bike Fest Tucson.
During the month of April, numerous local businesses will also provide rewards and incentives for patrons that arrive by bicycle. Whole Foods Market on River Road will give away a free 12 oz. coffee to all customers who arrive with a bike helmet between 7:00 AM and 9:00 AM, April 20th through 24th. The new downtown brewery, Pueblo Vida Brewing, will give bicyclists 10% off their beer from 4:00-10:00 PM every Monday in April. These are just a few of the many perks for riding a bike and visiting local businesses during Bike Fest.
In addition to events and activities, Bike Fest will also include the popular 2-Mile Commuter Challenge in which participants, and now the entire workplace, can win prizes and earn bragging rights for logging their bicycle trips during the month of April. Companies as big as Raytheon, local businesses as small as Antigone Books, and branches like the Steward Observatory & the UA Department of Astronomy have all stepped up to The Challenge.
Businesses and organizations, as well as individuals, can still sign up to participate in the 2-Mile Commuter Challenge. The winning businesses and/or organizations will receive a special Bike Fest write-up and complimentary annual business membership to Living Streets Alliance, complete with advertising and promotion for an entire year.
Bike Fest is a program of Living Streets Alliance, in partnership with the City of Tucson, Pima County Department of Environmental Quality, MC Life Tucson, New Belgium Brewing Company and numerous local businesses and community organizations. The mission of Living Streets Alliance (LSA) is to “promote healthy communities by empowering people to transform our streets into vibrant places for walking, bicycling, socializing, and play.” LSA is improving alternative modes of transportation in the region through outreach, education, advocacy and research.
For more information and a complete list of Bike Fest events, visit http://www.BikeFestTucson.com.