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  • Long-sought Santa Cruz Valley Heritage Area finally a reality

    Southern Arizona and Pima County got a great bit of news March 12 when President Trump signed the John D. Dingell Jr. Conservation, Management, and Recreation Act.

    The omnibus land conservation bill included over 100 separate land bills proposed over the past few years. Among them was a bill twice previously proposed by U.S. Rep. Raul Grijalva establishing a heritage area surrounding the Santa Cruz River from the Mexico border north to Pima County.
    Santa Cruz River
    Pima County has been a proud partner in the broad coalition of governments, conservations groups and others to establish this Heritage Area.

    “Our efforts to protect the unique cultural and natural resources of 3,300 square miles of the Santa Cruz River Valley are going to pay off in an economic return to everyone in the region,” said Pima County Board of Supervisors Chairman Richard Elías. “This heritage area should help to protect our way of life and improve our economic vitality into the future. Kudos to Congressman Grijalva, who doggedly has promoted this legislation since 2007.”

    The omnibus land conservation bill included over 100 separate land bills proposed over the past few years. Among them was a bill twice previously proposed by U.S. Rep. Raul Grijalva establishing a heritage area surrounding the Santa Cruz River from the Mexico border north to Pima County. 
Pima County has been a proud partner in the broad coalition of governments, conservations groups and others to establish this Heritage Area.
“Our efforts to protect the unique cultural and natural resources of 3,300 square miles of the Santa Cruz River Valley are going to pay off in an economic return to everyone in the region,” said Pima County Board of Supervisors Chairman Richard Elías. “This heritage area should help to protect our way of life and improve our economic vitality into the future. Kudos to Congressman Grijalva, who doggedly has promoted this legislation since 2007.”
    County Sustainability and Conservation staff helped draft the feasibility study in 2005 and county officials testified before Congress when the bill was proposed twice before. County staff also participated in public outreach meetings during previous efforts to get the area designation.

    According to the Santa Cruz Valley Heritage Alliance, the designation will, "include both economic and non-economic benefits. The proposed Santa Cruz Valley National Heritage Area will provide a framework for heritage-based economic development, including tourism-related increases in local jobs, business incomes, and tax revenues. There is a growing interest in the National Heritage Areas because of its proven success as a regional economic development strategy."

    Linda Mayro, County Office of Sustainability and Conservation director, said the the County has worked for more than a decade with the Alliance to make today a reality. 
    According to the Santa Cruz Valley Heritage Alliance [https://www.santacruzheritage.org/home], the designation will, "include both economic and non-economic benefits. The proposed Santa Cruz Valley National Heritage Area will provide a framework for heritage-based economic development, including tourism-related increases in local jobs, business incomes, and tax revenues. There is a growing interest in the National Heritage Areas because of its proven success as a regional economic development strategy."
Linda Mayro, County Office of Sustainability and Conservation Director, said the the County has worked for more than a decade with the Alliance to make today a reality. 
"The designation of the Santa Cruz Valley National Heritage Area is a definite honor for the region and a wonderful outcome after 15 years of support by Pima County and every jurisdiction and tribal nation in the Santa Cruz Valley," she said.

    According to the Santa Cruz Valley Heritage Alliance [https://www.santacruzheritage.org/home], the designation will, "include both economic and non-economic benefits. The proposed Santa Cruz Valley National Heritage Area will provide a framework for heritage-based economic development, including tourism-related increases in local jobs, business incomes, and tax revenues. There is a growing interest in the National Heritage Areas because of its proven success as a regional economic development strategy."
Linda Mayro, County Office of Sustainability and Conservation Director, said the the County has worked for more than a decade with the Alliance to make today a reality. 
"The designation of the Santa Cruz Valley National Heritage Area is a definite honor for the region and a wonderful outcome after 15 years of support by Pima County and every jurisdiction and tribal nation in the Santa Cruz Valley," she said.
    "The designation of the Santa Cruz Valley National Heritage Area is a definite honor for the region and a wonderful outcome after 15 years of support by Pima County and every jurisdiction and tribal nation in the Santa Cruz Valley," she said.
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