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  • Pima County invests in tourism promotion to stimulate economy

    Sep 10, 2013 | Read More News
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    The Pima County Board of Supervisors agreed Tuesday to provide nearly $3.3 million to its official tourism promotion agency to bring more visitors to the region. none

    The funding for Visit Tucson, approved on a 4-0 vote, is designed to promote tourism, business travel, film production, sports development and marketing.

    Visit Tucson’s marketing plan for Fiscal Year 2013-14 includes working with Pima County to market tourism-related events at Kino Sports Complex; and Pima County’s family of attractions, which include the Arizona-Sonora Desert Museum, Old Tucson Studios, the Pima Air & Space Museum and the Titan Missile Museum; as well as special events and activities that bring visitors to town.

    Pima County spends half of the “bed” tax it collects on hotel rooms to help fund tourism promotion. The County’s funding provides a substantial amount of Visit Tucson’s adopted Fiscal Year 2013-14 adopted budget of $7 million.

    Among the projects under way to support Pima County attractions, Visit Tucson plans to:
    • invest $20,000 to support local geo-tourism this fiscal year;
    • create a regional incentive program to attract feature films, television series and commercials;
    • send e-newsletters to its database of 200,000 customers to promote local attractions.

    Brent DeRaad, the President and CEO of Visit Tucson who was in attendance to answer questions from Board members about the agency’s performance goals for the year, said he deeply appreciates the partnership with Pima County.

    With an annual economic impact of $2 billion locally, tourism is one of the key pillars in Pima County’s Economic Development Plan to stimulate the regional economy. “Revitalizing tourism is directly related to our economic well-being and we have backed that conviction up with public funding,” said Pima County Administrator Chuck Huckelberry.

    View the Economic Development Plan at